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Culture

Adapted from FORTUNE, 4/1/15

TIM COOK ON APPLE’S CORPORATE CULTURE
 “The culture of a company to me defines how excellent it will be, how helpful it will be, how ambitious it will be, how innovative it will be. But if there’s a self-honesty in the culture, [it also defines] how quick it is to admit the mistakes every company makes. There’s a whole set of things. Does a company have integrity or not? Does a company desire to do something more important than simply making money? Is there a reason for being, and do the employees really get the reason for being?
These things are critically important to me…”

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